RoC has been revolutionizing skincare since 1957, but when it came time to revolutionize their own image in the North America, they came to Tag. We worked with the brand to refine their storytelling, crafting an internal manifesto video.

We then brought that positioning to life, with a product shoot to fill out their new website, social imagery, and a suite of how-to videos that help reestablish RoC’s relevance in the skincare category.