Sally Hansen, America’s #1 nail brand, revolutionized the manicure with the first ever 2-step gel nail polish. Beyond a UV-free technology story, Miracle Gel launched with over 40 shades to choose from, feeding the insatiable color thirst of nail enthusiasts everywhere. Tag designed the logo and with the 7 signature collections, focused on creating a series of vignettes in "A Miracle Comes to Town," engagingly strengthening the brand’s voice and personality in the digital ecosystem.